Operating revenue for the self-publishing platform Pratilipi, situated in Bangalore, increased 41.5X to INR 7.88 Cr from INR 0.19 Cr in the fiscal year 2021–2022 (FY22).
Pratilipi generates income primarily through the sale of services, such as premium subscriptions, content, and brand advertising.
In FY22, the platform's subscription services brought in INR 3.14 Cr. In the preceding fiscal year, it received no revenue under this heading. As opposed to INR 9.6 Lakh in FY21, brand advertising produced an income of INR 2.31 Cr during the reviewed year.
From INR 5.76 Cr in FY21 to INR 14.36 Cr in FY22, total income, including other income, increased by 2.5X.
The startup's bottom line was negatively impacted by the rise in burn rate that came along with the increase in sales. Since expenses increased, Pratilipi's net loss increased 2.04X to INR 196.44 Cr in FY22 from INR 96.19 Cr in FY21.
From INR 100.04 Cr in FY21 to INR 210.8 Cr in FY22, total expenses increased 2.1X, with other expenses making up the majority of this increase.
Other costs for the company more than quadrupled to INR 176.08 Cr from INR 82.34 Cr in the prior fiscal year. These costs included rent, business promotion charges, legal and professional fees, and costs associated with IP creation.
When compared to FY21, employee benefit costs increased 1.7X to INR 28.91 Cr from INR 16.82 Cr. Salaries, PF, gratuities, and other costs for employee welfare often make up employee benefit expenses. The startup's expanded workforce during the year is indicated by the rise in employee benefit costs.
In 12 Indian languages, including Hindi, Tamil, English, Bengali, and Marathi, Pratilipi connects readers and writers. It was founded in 2015 by Sankaranarayanan Devarajan, Rahul Ranjan, Sahradayi Modi, Prashant Gupta, and Ranjeet Pratap Singh.
Users of the self-publishing site can publish books, poetry, and stories in a variety of media, including podcasts and audio.
To date, Pratilipi has raised a total of $80.6 Mn in investment. Investors including Omidyar Network, WEH Ventures, and Nexus Venture Partners support it.
Self-publishing platform Pratilipi, operated by Nasadiya Technologies Private Ltd in Bengaluru, recorded a 41.5X rise in operating revenue in the fiscal year 2021–2022 (FY22), from INR 0.19 Cr to INR 7.88 Cr.
According to a filing with the Ministry of Corporate Affairs by Nasadiya Technologies Private Limited, the startup's loss increased to INR 196.44 Cr in FY22 from INR 96.19 Cr in FY21.
Pratilipi derived the majority of its operating income from the selling of services, such as content and premium subscription services, as well as services for brand advertising.
In November 2021, Pratilipi added additional monetization options to the site.
From content and premium subscription services as well as brand advertising services, it made INR 3.14 Cr and INR 2.31 Cr, respectively.
The firm recorded total income of INR 14.36 crores in FY22 as opposed to INR 5.76 crores in FY22, a 2.5X increase.
Yet, in addition to its income growth, its expenses also increased dramatically in the year. The Bengaluru-based firm recorded total expenses of INR 210.8 Cr in FY22, an increase of 2.1X over INR 100.04 Cr in FY21.
The largest portion of total expenses came from other costs, which included rent, IP development costs, professional and legal fees, and company promotion costs. From INR 82.34 Cr in FY21 to INR 176.08 Cr in FY22, Pratlipi's other expenses increased by 2.1X.
The firm increased its expenditure on employee benefits by 1.7X from FY21 to FY22, spending INR 16.82 Cr to INR 28.91 Cr.
Sankaranarayanan Devarajan, Rahul Ranjan, Sahradayi Modi, Prashant Gupta, and Ranjeet Pratap Singh founded the self-publishing website Pratilipi in 2015. It supports various regional Indian languages, including Marathi, Bengali, and Tamil.
It provides a platform for self-publication that enables authors to compose and publish their stories in a variety of regional languages.
The business has so far received $80.6 million in investment. Investors like Krafton, Omidyar Network, WEH Ventures, and Nexus Venture Partners support it.