Email marketing in Every Year!
When we have social media platforms?
Who uses email marketing old techniques?
Is Email marketing provides best ROI?
These are the questions revolve around when we talk about Email Marketing. In this,
Blog we will study:
Email Marketing Facts
Why Email Marketing Still Works?
How to build Email List?
How to Improve Conversion Rate?
and much more...
What is Email Marketing?
Email marketing is basically building relationship with your customers and converting them into a profitable business. Email marketing is done by sending Newsletters, Promotional Templates, Events Updates, or Content Updates.
In 2020, the reach of audience on platforms like Facebook, Instagram, Youtube, Tiktok, Etc. is increased then always a question come in our mind that how Email marketing is providing competition to them. Lets find out in detail:
ROI Email Marketing
According to research, it is proven that Email marketing provides best ROI.
It is considered that on every $1 invested gives 38$ return.
So, it means ratio is 38:1.
And lots of marketers tried and tested they found this channel of marketing is true without a doubt.
Why Email Marketing Still Works?
Email marketing still works due to
- You Own Audience Network
It is a big game of Email network. When a user or customers connects with your subscribers list you can send direct links or messages to build relations.
But on Facebook, Instagram or other social media platform it is hard.
As we know with changing Algorithms of facebook or instagram provides 1% organic engagement but in case of email marketing it provides 20 times more than Facebook.
- People Want Your Emails
People prefer Marketing or promotional ads on email than on social media.
According to research, 44% to 48% of people found annoying ads on social media.
- Email Conversions
From above points it is clear that email reach is very good, but is it really provide conversions?
Yes, It provides.
Nothing can beat emails, when it comes to convert subscribers to buyers.
According to study, it provides one-third of subscribers into buyers.
How To Build Email List?
Email list building is art of tricks and techniques, I prefer you to focus on the list of how to this.
About Page Conversion
Most websites reported that their about page is most visited page of their website.
Sorry I don't have that one right now but i am also innovating my blog time to time.
Ok So,
I recommend you to put one Subscribe by Email form on about page. When people like your website or blog they want to know more about you. So, they check out your about page and on that age you can trigger them with Subscribe button.
Create Lead Magnet
Lead Magnets are very much important for any one who is concerned about building emails.
Simple saying sign up newsletter is really hard to build email listing, When you offer something to people they will provide you email.
List of Way you can provide value in exchange to get Email:
- Offers
- E-books
- Swipe Up
- Case Studies
- Templates
- Videos
- Valuable Content
There is simple rule for this more valuable your lead magnet is more emails you get.
Optimize Home Page
Home Page is the main page of the website you need to offer something on main page so that they can easily access to your newsletter.
Design you home page so that your readers convert into subscriber.
Lead Magnet Popups
You can also show popups to get emails from your readers.
Some Offer full Page popups to get emails or you can offer small popups to get email.
Also, Subscribe to my blog. I will send you next updates and cool tricks.
Hide Content
Some websites don't show content without registering with them.
Like Pinterest contains hidden content and facebook and also instagram provide hidden content without providing email you cannot access all the features.
There are other examples of websites too but i don't want to bore you. So we move on to next.
How To Create Email Campaign ?
We have learned how we can get subscribers but now we learn about how to create email that get opened and clicked.
I will provide you best and proven way to find out best techniques create supper awesome Email template.
Contest Based Newsletter
Content based news letter contain valuable content which provide information which is useful.
Valuable content can be anything information, Designed Information or links of resources or a helpful stories.
People love valuable content and it is very rare that your subscribers will get the valuable content.
Interesting Subject Line
Use subject lines that excite or curious about whats inside that mail.
Your subject line decides that people are going open you email or not.
For Example: I give you an example people are attracted towards mails containing numbers like "How to get #1 Ranking on Google" or "Top 10 Business Lessons "
Compelling Opening
Start your newsletter with something which is super compelling.
Start with some story or anything with which people can relate.
It provide your readers to feel and connect with your newsletter.
I personally try to put some story and relational stuff in the beginning of news letters.
Valuable Content
Now it's valuable content time.
Write something which they want from you a good valuable content in detail. If you don't know how to write then use lists of tips so that people can read them and understand them easily.
OR
The narrator projects a clear view of the subject so that every fresher can learn profoundly about it.
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