Last year i was working with startup who won startup yatra and i was developer considered as CTO. Who manages development of the app and others.

In front of investors for raising funds all the startups need to present their project, idea or concept. This is mainly a short description of 3-4 minutes hardly. But pitch deck is the support of this, when some investor find idea interesting they call startups to send pitch deck to understand the idea in depth.

Here we will find out we need to include in pitch deck so that they can raise fund for you without a doubt and understand your idea easily:


  • A short brief about the problem or opportunity identified. 2-3 sentences maximum.
  • Highlight main points.


  • The solution you are proposing through your product/service. 2-3 sentences maximum.
  • Highlight solutions.

Market Size

Capture an idea of what your target audience is, how they will follow your idea and what is the future of the audience with your concept or idea.


  • Short and exciting value proposition.
  • It should summaries the core functionality of the product/service in as few words/images as possible.


  • Competition is really valuable and you can always learn from it.
  • Find the two most amazing values of your company and determine where do you and your competition fit. Always aim for the top right corner.

Business Model

  • A plan for how your startup will generate revenue.
  • At the beginning, it will be based on assumption but should always identify the sources of revenue, your target market, key business partners, activities and resources involved.
  • Leave room for future innovation. Review it often and implement changes depending on the changes to your business.

Revenue Forecast

  • The amount of transaction you can generate.
  • If you receive 3,000 downloads and expect 10% of these to become paying customers, you will use your business model to determine the actual revenue.
  • For example, if you offer subscription that cost 1000 Rs (or 10$) per month and you get 200 paying customers your first month, you will make 200,000 (2,000 $) in revenue.  


  • The amount of money you raise should be based on what you expect to need during your first 6 - 12 months of operating the business.
  • Be clear with investors as to exactly which areas of the business the funds will be allocated.
  • To raise investment, founders will need to give away a portion of the company, typically anywhere from 5-20% for the seed round. The amount will be determined by the size of the market, founder and team experience, revenue projections and transaction.

Projected Costs

  • Projected costs determine how much money you wish to raise.
  • If you project your costs over 6 - 12 month period you will need to find out how much you wish to spend on marketing, salaries, miscellaneous business expenses and the development.
  • It is not realistic to figure out exact numbers, but these are more so assumed forecasts and expected costs. Having some thinking behind these numbers send positive signals to potential investors.   

Partners & Terms

  • For any pre-revenue company, getting some strategic partnerships across before going to investors is major selling point and you are way more likely to get funding if you have some backing.
  • Founding team and any advisers or mentors that can leverage.
These above are main and important points to keep in mind in you pitch deck. But one thing is very important to manage startup by founder is also very important. In last startup where i was technical head, founder is having lack of experience, knowledge and understanding of idea. No doubt he managed to win startup and raise money but within 4 months all idea was vanished. So if you are targeting for long term, then learn to work, get some knowledge and understand the market.