Lot of people don't know what blog is ? and it is okay!. But They know how to get information on search engines. People search a lot on Google, Yahoo, etc. and they come across blogs without knowing blogs.

In fact, you're are also reading blog right now, Yes this is blog.

If you're business is not having blog then you should have blog. According to research, Businesses who use blogs get 67% more leads than who do not. Blog is also considered as 5th most trusted source of online information.

Blogs helps you in online presence, prove yourself as expert and attract more quality leads. 


What is Blog?


A Blog is regularly updated website or web page, and can either be used for personal use or to fulfill a business needs.

Blog was first started by Swarthmore College student Justin Hall in 1994 with link.net . At that time it was considered as blog.

But now blog style and structure is totally changed. 

Blogs are not only created by businesses but also people create it as personal blogs. In Personal blogs they write and also make money from it.

What is Blog Post?


A blog post is single page or post on your blog that is based on particular sub-topic of your blog.

Let say, bdgizmos is a blog with URL https://bdgizmos.blogspot.com/ and this is blog post with URL https://bdgizmos.blogspot.com/2020/02/blog-and-why-should-we-use-bd-gizmos.html .

Blog posts allow you to rank on search engines for variety of keywords. 


Why Blog are Used ?


1. To Help Rank You On Search Engine

Your Business want traffic for website. You apply various SEO tactics and also paid ads which will increase traffic for sometime. 

But blogs will give you long term solution. Blogging helps your website to rank your company on Google search results and improve its ranking.

It works with various keywords. You just need to spend writing blogs on various topics related to your industry then see the magic of blogging.


2. To Share Information About A Given Topics And Become Expert

There are lot of great blog writers who are giving information about anything from fashion to smartphones, travel to stock market, etc. 

They are providing information from very long and now they become experts in their field with experience. I am also working on that track. 

You can also start blogging and become experts. 

They are also earning great money from ads, sponsor ads and affiliate marketing. 

If you want to be expert then start writing blogs.


3.  Turn Visitors To Leads

Blogs are already famous source of getting information and It helps in recognizing brands. 

People trust more on blogs than another source. 

Visitors invest their time in reading your blogs and when they feel and ready to know more about you then they will be converted yours customers.

According to research, Visitors convert to customers faster while reading blogs because they like reading content and great content leads to loyalty customers.

So, Blogging helps your customers to buy something from you. Because they trust you from your blog.


4.  Create Online Community and Engage With Audience

By writing blog you have created online community of similar interest readers. Now, time to engage with them, tell them share your experience when you have done this.

For my blog, i can tell them "what was your first blog about?" or "How was your experience when your blog went viral?" or "What is your inspiration to write blogs?" These are questions which i can use to engage with them.

If you are travel blogger, then you can ask "What is your favorite place to travel?" or "Share experience, when you found you should start travelling?".

These type of questions you should ask your in your community so that they feel, you want to know about them. Your audience will be excited to share their experiences because nobody asked them to share. You or your blog is the only way they will share because they trust you.


Now, we know everything why we should blog. There is one thing left which is How.


How To Blog?


1. Choose Target Audience

Blog is always about readers. Before starting blog understand who you will target?

Simple, Ask yourself this question every time before starting blog. "Is this blog for travelers?" Or "Is this for fitness freaks ?" Or  " Is this for business entrepreneurs or digital marketers?" 

This will give you idea what type content you should write.


2. Content Idea According to your Blog

For writing blogs content, you have to churn a lot of high quality content regularly. I have been reading lots of blogs and content from different source to write high quality content.

Sometimes, you find my content similar to others because the written text of those blogs are awesome and i also want my readers get that content from my blog.

For more ideas of writing blogs consistently, you need to read more and execute those topics.


3.  Use CMS

For blogs you should use CMS (Content Management System). Like i am using blogger CMS from google. This CMS is free and i started as test but later on i was liking writing blogs.

You can use Wordpress, as lot of people using Wordpress for their blogs. You can also prefer other platforms for your blog.

It is totally up to you which platform you want to use.


4. Blog Strategy 

Without having strategy you cannot be successful and in blogging it is also required to have some strategies. Your Strategy should be straight like:

1. What will be your targeting audience?
2. What type of content you produce?
3. Where You will promote your content?

These are most important questions you should ask yourself and also you should have some vision of your blog for the future.


5. Article Structure

Writing article or blog is good but we need to follow some structure so that your audience or readers feel interested. Like use bullets, subheadings and images which helps readers to digest content easily. 

You can link other blog post within content so that readers can check those posts also it will increase engagement with content.


6. Promote Your Blog

You need readers and every blog need readers. For that readers you need to promote on social media and list on search engine. 

Without readers your blogs is nothing and it will boost you to write more quality content.


7. Blog SEO

Blog post require some SEO tactics so that it become more optimized and it helps in serving organic traffic. Learn online about keywords, research some techniques for SEO.


8. Re purpose Old Content

When you write blogs and found that you have written same blog years ago and you want to add some new content that and rest will remain same. You can use that and add some new content and post that. It will help in time and you have ready blog.

You can also make content in written format of your Youtube video or podcast.


9. Analyse Your Compositors

You should have list of blogs which are of same background to understand your audience. There blogs will help you to understand what type of content your audience will like and what content you have to produce.

Now, You know everything about blogs. I hope you will start writing blogs. With blogs you can create audience to grow yourself and business.